Companies seeking a Programmatic Marketing Specialist can connect with professionals who specialize in automated, data-driven advertising strategies.
These experts manage real-time bidding (RTB), optimize display and video ad campaigns, and leverage AI-driven targeting to maximize ad performance across platforms like Google DV360, The Trade Desk, and Amazon DSP.
They analyze campaign data, adjust bidding strategies, and ensure high ROI.
Ideal Candidate Qualifications:
- 2+ years of experience in programmatic advertising or digital media buying
- Proficiency in DSP platforms like Google DV360, The Trade Desk, or Amazon DSP
- Strong analytical skills to track and optimize campaign performance
- Experience with audience segmentation, bid strategy, and A/B testing
- Understanding of ad fraud prevention and brand safety measures
